The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For Him Magazine continues to be printed on the spine of each issue. FHM was sold as part of the publishing company sale, from EMAP to German company Bauer Media Group in February 2008. FHM is Australia's best men's lifestyle magazine. It's also the world's fastest growing men's magazine.